Social Media

YOUTUBE ANALYTICS: HOW TO MEASURE PERFORMANCE OF YOUR CHANNEL (AND GROW IT)

Being a YouTuber is not an easy task, because Youtube is a world-famous social media platform. The Youtubers’ competition is top notch. YouTuber makes and uses all the tricks and methods to take care of its youtube channel.

They create all the videos with new creations, learn new technologies, spend their time and money. So by making such efforts, they are certainly seeking positive results. And this result is reflected mainly in the number of subscribers in particular.

But in order to get the most out of it they also need the right analysis report, so that they can prepare for the future action plan. And this can happen with  Youtube Analytics.

YouTube Analytics provides precise calculated performance data for your channel. Data analysis is complex in nature but will help you in making videos in a updated way. A data-driven report can give you a real check of your performance, which is mandatory in your own work.

ELEMENTS OF YOUTUBE ANALYTICS

YOUTUBE VIEW ANALYTICS

This analysis analyzes the success rate of your youtube channel. This shows how users react to your video content. These include:

1. SUBSCRIBERS

Subscribers means people who subscribe to your youtube channel. Whenever you update a new video to your channel, your channel subscribers will be able to automatically watch your video with notification. With viewing statistics you will get a report on the addition, removal, and subscribers of your videos.

2. VIEWS

View analytics will provide you a report about the number of views your video gets. It will also include the review of your videos. This will help you in getting the comparative report of your videos, which means you will get to know that  video performs better.

3. WATCH TIME

Watch time means how much time your videos are viewed by viewers. Basically, the total amount of time to watch a video is hours at a specific point in time. YouTube Stats will help you know about your viewing time, and this provides a report on the level of attention of your videos.

 

4. AUDIENCE RETENTION

This means the frequency of time your video gets watched in every moment. Youtube analytics gives a proper chart for performance of your videos. You may boost the retention of your videos using high retention views.

2. YOUTUBE REACH ANALYTICS

These metrics help you know how your audience knows about your videos. It includes:

1. IMPRESSIONS

Impression means how many times the potential viewers spotted your videos. Impression basically shows that is your channel being searched on youtube search or not. By tracking impressions regularly you can get to know if your content is reliable or not.

2. SOURCE OF TRAFFIC

The space where viewers get to watch your videos is analyzed by the traffic source. Basically the source of your videos is reported to the traffic source.

3) YOUTUBE AUDIENCE ANALYTICS

These metrics provide you insights about your viewers. It helps you understand the preferences of your audience. You can calculate the audience reach parameters. It includes:

1. UNIQU E VIEWERS

This metric refers to calculating the gross number of people who watch your videos at a particular point of time. Unique viewers are the people who watch or visit your channel for only one time. This can give you an idea about frequency of  your channel activity. It includes:

2. RETURNING VIEWERS

This metric calculates and measures the viewers who watch your channel previously and return to your channel after some time.

3. WATCH TIME FROM SUBSCRIBERS

This helps you in observing the total number of watch time of your channel  that comes from your channel’s subscribers

4. AUDIENCE DEMOGRAPHICS

Audience demographics give insights about viewers age, gender, location, language statistics.

Let’s have a look at the benefits that come with the usage of YouTube analytics.

BENEFITS OF YOUTUBE ANALYTICS

  1. Measures Performance
  2. Exact insights of your channel
  3. Helps in preparing for future plan of action
  4. Motivates you to grow more
  5. Helps in understanding new concepts.
  6. Assist you in improving your Content.

Related Articles


Back to top button