One of the legacies of the Covid-19 pandemic has undoubtedly been the digital transformation . The information technology market has been growing consistently since May 2020. Popularity of the Video content grew very fast after the pandemic. Nowadays people want to digest information in the shortest time possible, that’s why TikTok became the main platform in recent years. TikTok also became a great place for people who wanted to earn money by partnering with brands and creating content. If you want to earn profit, you buy followers for tiktok.
From e-commerce services — and associated activities such as transportation, logistics and storage of goods — to operations in the most diverse segments, the sector has accelerated strongly.
The importance of consistent growth in the technology market
On the world average, the advance was 11%. The reason is one: today, virtually every business needs technology. The best performance was in the hardware segment, which showed an increase of 48.6% in revenue and reached R$ 125.5 billion. The software area soared 42.5%, to R$ 40.6 billion. Cloud services, in turn, rose by 36.7% and reached R$22.6 billion.
The impact of technology on companies
The use of technological solutions has generated significant advances for companies that seek to act more precisely in the market and improve their profitability. In this respect, the intelligent use of data has proved to be especially relevant on multiple fronts in the technology market.
In digital marketing and customer prospecting , for example, the strategic use of data can improve sales and market analysis, generate leads smarter, and find new ways to grow your business.
The technology also supports companies to protect themselves through compliance systems , which make it easier to check associates, analyze the reputation of potential partners and monitor the risks to which the company is exposed.
Likewise, companies are more likely to protect themselves from fraud with more advanced digitized identity and background check tools. Cross-referencing with a database of known fraudsters is instantaneous and makes the job of onboarding customers and partners much easier .
Even in legal analysis the technology has proven useful. The data makes it possible to efficiently manage processes and predict losses and gains. It is also possible to more easily identify procedural fraud and protect yourself from risks with a holistic view of the scenario.