TikTok records 689 million monthly active users. It proves to be the fastest developing and profitable for brands of all content types. TikTok marketing by influencers not only makes users follow with trust. But also, the For You page on TikTok serves every micro-influencer, and the brand’s dream comes with accurate results, for You page displays on the first screen of the users when entering the app. The users recognize new content designing for brands depending on their unique interests. You can post entertaining TikTok posts and new content using hacks and product demos. It is perfect to understand the type of content and products that people will like to watch.
Among the growing popularity, the reach and discoverability of influencer content on TikTok. Therefore, the platform takes itself to influencer marketing campaigns that gain the best outcomes. For example, suppose you need to increase your brand awareness or launch the upcoming products. Here you got some TikTok influencer marketing campaigns ideas to motivate your marketing methods.
1. Hashtag Challenge
On TikTok, hashtag challenges are a popular option. So start to make excellent influencer marketing campaigns on the TikTok platform. Everything you should start from making effective hashtags. TikTok challenges on hashtag connect with your Campaign’s theme or displaying products. Also, it would help if you used TikTokLove that leverages the popularity and visibility of your profile. You can prompt your influencers to merge it into their captions using hashtags. You should not only work on hashtag challenges to make your TikTok Campaign identifiable to every other TikTok user. But also support your brand to check out the campaigns’ results.
2. eCommerce Challenge
Do you know about the hashtag #TikTokMadeMeBuyIt? If so, then you should know what makes the eCommerce challenge effective. eCommerce challenge as an influencer marketing campaign idea should suit your TikTok brands. You can boost your eCommerce sales growth to peak by generating lots. Suppose you are unfamiliar with the #TikTokMadeMeBuyIt hashtag. Then here is what you should know about how TikTok drives millions of sales.
The eCommerce driving campaign is the best method. For example, the choice of physician took the eCommerce brand by working with brands like Statusphere. It makes an effective TikTok influencer marketing campaign. Along with these ideas, start to use TikTokLove to push website traffic and revenue for the website. Based on the campaigns of TikTok, influencers receive promotional numbers to give on their content by saving pockets.
While adding promotional code to your eCommerce influencer marketing campaign that pulls new audiences, the product cost is the primary reason that 25% of customers leave their shopping carts.
Pro Tip: Promotional codes let brands connect gains to their influencer campaigns.
3. Before & After Campaign
Do you want to increase your engagement rate on TikTok? Are you working hard for more likes and views? If so, start to buy TikTok likes and views that will enhance your TikTok profile’s engagement. The next big tip for improving your influencer marketing on TikTok is testimonials. So, testimonials are one of the most leveraging solutions. It helps to make buying decisions and plans. It would help if you considered testimonials as a powerful option to show before and after. For example, My Skin has few ideas in their schedule while working with the TikTok influencer marketing campaign that displays its Ultra Brightening Serum reduces dark spots. The brand merges with a funny campaign hashtag that offers influencers an offer code to drive sales rates.
These campaigns strategies, tricks, and tips above mentioned would make your campaign work on the right path. Indeed, it also helped to build up a successful influencer marketing campaign on TikTok. But, here you got some other ideas to take up:
Extend the duration of the Campaign by resharing the influencer’s campaign content for your brand.
Ask your creators on TikTok to display to their followers how they use your product or share what they like to watch.
Prompt your influencers to use sound effects in their content as it works for your brand to connect to your Campaign.
Select your influencers depending on their niche and their content’s engagement rate. These two factors increase followers’ count.