Social media plays a vital role in today’s life. From daily fashion advice to knowing what your favorite celebs are up to, people use it for everything. That is why many businesses tend to have a social media presence and use it as a way to connect with their audience and introduce what they are offering. It also allows them to reach out to new people and get more customers.
Social media offers a way for people and businesses to let their voices be known. One simple post about something and you get thousands of impressions within few hours. Those who like it share it with their audience and it goes on.
Just like businesses, many individuals are a part of this game and have a huge following. Many brands offer them products for free or pay them to model for their brands. Besides that, they have the power to change people’s perceptions about something or create one. That is why many people now consider being a social media influencer a proper career.
What if you are very new to this, don’t have any following, and want to be an influencer? The simple answer is to work towards being visible. And how can that be done? Well, there are several tips for that. If acted on properly, these tips can help you to increase your social media visibility and gain more followers.
Tips to Increase Social Media Visibility
Identify the Right Time to Post
In order to prove yourself a thought leader, you need to reach more people. The more they see your content and like it, the more will be the chances of being seen by others like them. And, the first thing you need to be there is to identify the right time to post.
All the social media platforms have specific algorithms that use posts and profile engagements to determine whether the content ranks well or not. If your engagement is great, they will show your content to other people.
Now to increase your engagement, it is important to post at times when the traffic over the social platforms is at its peak. As a result, more followers will see your posts, engage, and increase your chances of gradual success.
Many social media platforms such as Instagram allow their users to see the stats of their profile, including the time and day when most of their followers are online. You can use that initially to schedule posts and keep updating them as your following grows.
Post on Regular Basis
Posting on regular basis is a sign of being active and engaged. As a result, algorithms promote your content and give you exposure. Not just that, it also allows your audience to see more of you and gets them engaged.
As a side note, you will need a reliable internet connection to stay online and post every day. Even when you live on a farm, get a service provider like HughesNet internet and use it to maintain your daily posting schedule.
You can also create a content calendar and schedule your daily posts using platforms like Hoot Suite. That will automatically post the scheduled content even when you are not online to do it manually.
However, you should not start posting multiple times a day and start spamming their social feeds. That will cause them to lose interest and will probably unfollow you to get rid of your content. In case you have more to post, use stories and other features instead of posting everything on your feed.
Interact with Your Followers
Another thing that is done by several brands and influencers to boost their visibility is to engage with their audience. Ask them questions, or vote about something. Appreciate their opinion, and get them talking. When they will do that, it will give your visibility a boost and make your content visible to others.
Use Visually Appealing Graphics and High-Quality Content
Social media posts with great visuals tend to get more engagement compared to the ones with long texts and no visuals. It is not just an observation but also something supported by research. Even most of the social media platforms report that the content with great visuals, infographics, or videos gets more engagement.
Therefore, if you want to boost your visibility, start posting visually appealing graphics. In case you already do that, increase the quality of it. Use better pictures and color schemes to give your content a boost.
Use Hashtags Properly
Everyone knows the importance of hashtags but not everyone uses that properly. We have seen people who just stuff a bunch of hashtags with the hopes that their content will get more views. That even works at times but it is not a solid way.
Use hashtags that support your content, match your industry or the interests of your target audience. They will help your content to be found by the right people instead of just being found.
That’s Not All
To reach the eyes of your desired audience, there is not just one thing that works. You have to do things in combination with the others. Moreover, post a variety of content that matches your domain and interests. Use videos, pictures, and even memes to get your message delivered. And if you have already tried things that worked, let us know in the comments section below.