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Creating an effective promotion On Facebook

Facebook offers a compelling environment in which to host a promotion or giveaway. You can use your Page as a starting point — linking to your website for promotion entry details — or have the entire promotion contained within the Facebook community. Promotions can be very creative and challenging, or they can require a simple yes or no answer.

They can motivate users to upload a video or complete a contact form. Some promotions require a panel of esteemed judges to determine the winner; others select winners randomly. Still other promotions allow the users to vote for the outcome. Although promotions are as unique as the companies that host them, I offer some tips that can improve your chances of success. Here are some best practices for creating Facebook promotions and giveaways:

Offer an attractive prize. The more attractive the prize, the more responses you’ll get. A box of Cracker Jack isn’t going to garner much interest. For a prize to be attractive, though, it doesn’t necessarily have to cost a lot. The best prizes tend to be those that money can’t buy, such as a chance to meet a celebrity, to participate in a TV commercial, or to attend a product’s prerelease party. There’s no better way to get people to try your products or services than to offer them as prizes!

Promotion On Facebook

Use your existing customers and contacts to start the ball rolling. Getting those initial entries is always the toughest part of running a Facebook promotion, so you need to reach into your network of family and friends. Reach out to your mailing list of customers with a friendly invitation.

Promote the promotion on Twitter, Pinterest, LinkedIn, http://www.freepdf-books.com/ http://itbookshub.com/ 154 Part III: Engaging with Your Customers and Prospects on Facebook Instagram, Myspace, and (of course) your Facebook Page. Wherever you have contacts, use whatever social network, email exchange, or messenger service you have to get them to participate.

Conclusion

Run promotions for at least one month. Things like word-of-mouth marketing require time. The more time you spend promoting the promotion, the more entries you get. The more you build up excitement by keeping the promotion in front of your fans, the more often they take note of it and look forward to the big day when the winner is announced!

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