Today, the competition among online casinos has become tougher. Operators are trying to make their platforms as interesting and comfortable as possible for players. It is the innovative companies that gain a significant competitive advantage. Therefore, more and more brands are turning to the use of innovative technologies, in particular Artificial Intelligence.
In many areas of human life, the latest solutions in the field of Artificial Intelligence are being actively implemented, and online gambling operators are using AI to provide their customers with the best player experience. Artificial Intelligence is often associated with robotic devices that can help a person with everyday tasks. And while this isn’t necessarily wrong, this image of AI isn’t entirely accurate either.
What are the applications of AI? And can it give online livecasinos a competitive edge?
Customer retention with Artificial Intelligence
One of the latest developments in the industry is an innovative Artificial Intelligence platform for livecasinos, the main task of which is to track the actions of all visitors with an instant response to identify the potential needs of each user.
The platform analyzes and responds to the behavioral characteristics of players in social networks, mobile applications, and searches queries. Thus, Artificial Intelligence predicts expectations, and the platform can understand and easily satisfy the needs of even the most demanding online casino visitors.
Artificial Intelligence as a tool to get rid of gambling addiction
Prevention of gambling addiction is one of the main trends in recent years in online gambling. Many operators are trying to prevent the emergence of gambling addiction in order to make the gaming experience on their platforms controlled and safe. AI has become an important element for cutting-edge developments in this area, allowing experts to track live casino games and visitor behavior. The program detects suspicious behavior using a neural network that analyzes user activity. Problematic players will be prompted to set limits on the game, or their accounts will be temporarily blocked.
Artificial Intelligence as a reliable system for cybersecurity
Fraud is the main headache of all online casino owners. Now, thanks to the introduction of Artificial Intelligence, any suspicious activity of any user in the world can be detected. So, some leading developers have started using mathematical algorithms to set limits on suspicious bets. If the operator sees that there is no single negative value in the client’s results for a long time, this account will be banned immediately. Currently, development companies are actively working in emerging markets, where AI technologies help those operators who do not have sufficient knowledge about the industry and its dangers.
Chatbots to help online gambling operators
AI bots for gambling projects can become an effective tool to help increase turnover, communicate with customers, automate tasks for mailings and offers, and make high-quality analytics. In addition, chatbots for online casinos allow operators to attract new players and expand their audience. At the same time, the operator saves money, as the bot helps to reduce the cost of employees, the effort and time spent on routine processes.
Due to the fact that AI chatbots are already able to achieve natural, human-like interaction and offer quick solutions to questions, they are also used as dealers in online blackjack, roulette, poker, baccarat, and other games.
As we can see, today artificial intelligence occupies a significant place in the gambling industry, and its influence is expected to only grow.