Technology

8 Steps for Optimizing Your Grateful Patient Program

You’ve invested in the right technology and know how to utilize the NPSP data import to keep your system updated — what else can you do to maximize the efficiency of your grateful patient program? Here are several ways you can increase giving and reach more constituents.

Establish Strong Authentic Relationships With Former Patients

It’s called a grateful patient program because it relies on the gratitude of former patients. When people feel truly grateful, they’re willing to pay it forward.

The best way to nurture this gratitude is to create authentic relationships. Nothing makes people disconnect quicker than feeling like they’re being used as a piggy bank; to avoid this, connect with people as individuals.

Perform Wealth Screenings on Potential Patient Donors

Not everyone is in a place to give, and if you ask, they may feel resentful. Then, you’ve not only missed out on a donation, but you’ve also hurt a patient relationship. To avoid this, make sure you screen potential donors based on wealth. Wealth screening helps you identify those most willing and able to give, thereby making the process more efficient.

Secure Your Information

Databases are invaluable to grateful patient programs, but they can also be vulnerable to cyberattacks. Since these systems contain confidential information, cyberattacks can hurt you and your patients. To keep medical, financial and other personal information safe, you should invest in cybersecurity.

Keep Lines of Communication Open

A grateful patient program has many moving parts, so it’s essential everyone is on the same page. Fortunately, technology can help with automated database updates and Raiser’s Edge integration. This way, all connected systems are updated at once, guaranteeing that information is current to matter where people look.

Reach Out in Innovative Ways

You probably have a few tried-and-true ways to ask for donations, but you shouldn’t be afraid to try new techniques. In fact, devising a system to create and test new approaches can help you find the most effective strategies.

Create an Integrated Recruitment Team

To run a successful grateful patient program, you need a team. This team should include several physicians as well as administrators; since physicians are in direct contact with patients, they can introduce the program to recovered patients and keep administrators informed of those most likely to give.

Keep the Human Experience at the Forefront

People are more willing to give when they see a clear benefit. As you explain what a donation can offer future patients, make sure you keep the human experience at the forefront with success stories and even references to donors’ own experiences.

Create a Solicitation Plan

One of the most important things you can do is create a solicitation plan. This provides strategies to ask for donations and establishes protocols about how and when donations are solicited.

Combined with data management for nonprofits, a grateful patient program can substantially increase donations to your hospital. With these funds, given in legitimate gratitude, you can acquire state-of-the-art technology and other equipment to offer the highest quality care to future patients. So don’t wait — create a better tomorrow by designing a grateful patient program today.

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